Sun One Recognized the Best Staff Retention Strategy at the HR Brand Ukraine Awards

On December 10, 2025, the grand event of the year for the HR community of Ukraine took place at the Kyiv International Exhibition Center “Parkovy” – the conference and awards ceremony of the HR Brand Ukraine – SPRAVZNI Awards. The event gathered more than 50 leading companies that presented their unique HR projects, becoming an important platform for sharing experiences and best practices in human capital management.

Sun One was a partner of the awards and presented its own nomination — “Blue-Collar Workers: Best Strategy for Attraction and Retention”, which was one of the key categories of the event. This nomination highlights the importance of supporting blue-collar professions and aims to popularize these occupations, which are the backbone of Ukraine’s economy. As a result of the awards, the winner in this category was Askania FMCG, which demonstrated the best practices in attracting and retaining workers, as well as successfully adapting blue-collar teams in modern conditions.

The HR Brand Awards conference also served as an important platform for discussing labor market transformations, the role of business and government in response to demographic challenges and economic changes. Speakers shared their experiences on how people-centered strategies, inclusivity, cultural initiatives, and technologies shape the resilience of companies in difficult times. The discussions focused on corporate culture development, effective leadership, and innovations in HR strategies.

This year, the HR Brand Awards impressed with its scale and the diversity of participants. More and more medium-sized companies actively presented their projects, showcasing how corporate culture and employee care help retain talent, increase engagement, and maintain competitiveness in the market.

The conference confirmed that the Ukrainian HR sector has reached a new stage of development, becoming an essential part of strategic business development. The projects of the nominees and winners not only describe separate initiatives but are systemic solutions that help organizations adapt to changes and build resilient teams.

Sun One also emphasized the importance of supporting blue-collar professions, announcing the continuation of its nomination next year. As the need for blue-collar professions is crucial for Ukraine’s economy, our company is committed to developing strategies for attracting and retaining workers in various sectors.

The HR Brand Ukraine Awards became a true celebration of HR expertise, where every participant had the opportunity to share their achievements and highlight the importance of investing in human capital for ensuring stable and sustainable business growth.

Sun One congratulates all the winners and participants of the HR Brand Ukraine Awards 2025 and thanks the organizers for the excellent opportunity to be a part of this significant event. We will continue working on the development of blue-collar professions, implementing innovative strategies for attracting and retaining talented workers in Ukraine’s labor market.